Performance tuning of independent software vendor (ISV) databases is a little tricky.
To understand who does what, let’s think through all of the work required with building and hosting a database application:

Who adds indexes and tunes queries?
Typically the two parties involved – the vendor and the customer – start at opposite ends of the table. The software vendor starts by designing their tables, and gradually works down. The customer starts by buying hardware, and works their way up.
In the middle, things kinda fall apart.
When I was a DBA, I thought it was the vendor’s responsibility to put the right indexes on their tables. It’s their app, right? Aren’t they supposed to know how people query their own app? Why am I responsible for reinventing that wheel? Will I lose support if I add indexes?
Now that I’ve worked with a lot of ISVs, I see things differently. Here are their challenges:
Every customer uses the app differently. Some customers really hammer a particular feature hard, whereas others never use it at all. If you index for every possible feature/query, then the database will be dead slow for delete/update/insert operations.
Customers don’t give feature usage or index usage data back to the ISV. Software vendors have no way of knowing what indexes are working well out in the field, or sometimes even know what queries are running on the server. This comes back to our responsibilities grid at the beginning of the post – often even the customers aren’t running any performance monitoring software on their app at all.
Customers won’t upgrade to current versions quickly. Sometimes the ISV fixes performance by improving queries or adding the right indexes, but they only add it in the current version of the software. It takes development time to backport the fixes to older versions, and software vendors only have so much time. If you ask end users if they’d rather pay for new features or backporting stuff to older versions, they vote with their wallet.
Some customers have really bad DBAs (or none at all). Time and again, I’ve seen “DBAs” add dozens – or in one case hundreds – of indexes to an ISV’s tables in an effort to improve performance. The first few indexes make things better, so they start solving every problem by adding more indexes. You can guess how that ends up. As a result, the ISV’s support team starts making rules like “no customer is allowed to add indexes.”
Building a Successful Relationship With Your ISV
When you install a software vendor’s database, show them the list of responsibilities at the top of this post. Say, “I agree to do the stuff in my column – if you’ve got any guidance on things you’d like me to do for your application, send ‘em over, and I’ll be glad to follow them.” For example, the vendor may have a list of trace flags they’d like to enable for their app.
Then say, “For the stuff in the middle, who’s responsible?”
If the vendor agrees to tune indexes, then you’ll probably need to give them index usage data and plan cache data on a regular basis to help them tune. I like to be my software vendor’s best customer – I’ll say, “I’ll send you the output of sp_BlitzIndex® and sp_BlitzCache® every week or every month, whatever works for you. I’ll be glad to take my time working with you on the output, and together, we can make the software experience awesome for everybody.”
You’ll be surprised by how often they accept because they’re desperate to find customers willing to give them some diagnostic data about how their software works in the wild.
If the vendor says you’re responsible for tuning indexes, then:
- Instead of dropping their indexes, disable them, and let their support team know which ones you’re disabling
- Create your own indexes with your company’s initials, like BGO_CustomerNumber_CustomerName, so you can quickly identify which ones are yours versus which shipped with the product
- Run sp_BlitzIndex® every month to make sure your indexes are actually helping, not hurting
- When it’s time to deploy a new version of their app, enable the vendor’s indexes again first, drop your own indexes, run their deployment scripts, and then set things back the way you had ‘em (this way you minimize the chance of their deployment scripts breaking)
There’s no right or wrong choice – for example, Sharepoint customers aren’t allowed to touch the database, whereas SAP customers are encouraged to do their own index tuning through the SAP UI. The key is knowing which method your vendor supports right from the start. Otherwise, both sides just assume the other side is taking care of the problem.
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